"Novel" usages

I have before me a printed advertisement for Kellogg's pop·tarts Brown (Frosted) Sugar Cinnamon**. There are coupons on the bottom of the page, and just above the coupons I am invited to "ALSO TRY!" another flavor (NEW! Kellogg's pop·tarts One Serving of Whole Grain Strawberry***). The only other text is a suggestion at the top of the page: "Try Them Toasted!"

Remember when that was the entire point of Pop·Tarts? Like, to the point that the "pop" in the name referred to the way they would "pop" up out of the toaster?

Or maybe I'm just old.

**(That's the actual order of words on the pictured box.)
***(That's the actual order of words imposed over and across the pictured box.)